Retailing in the 21st Century

Current and Future Trends

  • Manfred Krafft
  • Murali K. Mantrala

Table of contents

  1. Front Matter
    Pages I-XV
  2. Manfred Krafft, Murali K. Mantrala
    Pages 1-12

    1. Front Matter
      Pages 14-14
    2. Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
      Pages 15-30
    3. Zygmunt Mierdorf, Mural K. Mantrala, Manfred Krafft
      Pages 31-42

    1. Front Matter
      Pages 62-62
    2. John Dawson
      Pages 63-81
    3. Barton A. Weitz, Mary Brett Whitfield
      Pages 83-99
    4. Roy Larke
      Pages 101-117
    5. Piyush Kumar Sinha, Sanjay Kumar Kar
      Pages 119-140
    6. Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
      Pages 141-158
    7. Raymond R. Burke
      Pages 159-171
    8. Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
      Pages 173-187
    9. Thorsten Litfin, Gerd Wolfram
      Pages 189-203
    10. Mark D. Uncles
      Pages 205-219
    11. Peter Sonneck, Cirk Sören Ott
      Pages 221-238
    12. Edward J. Fox, Raj Sethuraman
      Pages 239-254

    1. Front Matter
      Pages 256-256
    2. Julia Merkel, Paul Jackson, Doreén Pick
      Pages 257-270
    3. Susan M. Broniarczyk, Wayne D. Hoyer
      Pages 271-284
    4. Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya
      Pages 301-318
    5. Hermann Simon, Andreas von der Gathen, Philip W. Daus
      Pages 319-336
    6. Dieter Ahlert, Markus Blut, Heiner Evanschitzky
      Pages 337-356
    7. Barton A. Weitz
      Pages 357-371
    8. Arnd Huchzermeier, Ananth V. Iyer
      Pages 373-392
    9. Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi
      Pages 393-407
    10. Werner J. Reinartz
      Pages 409-427
    11. Kalyan Raman, Prasad A. Naik
      Pages 429-443
  6. Back Matter
    Pages 446-462

About this book


Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, Retailing in the 21st Century is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today.


Future Store Retail Retail Management Retail Marketing Retailing Trade Trends business communication distribution management marketing radio-frequency identification (RFID)

Editors and affiliations

  • Manfred Krafft
    • 1
  • Murali K. Mantrala
    • 2
  1. 1.Marketing CentrumUniversität MünsterMünsterGermany
  2. 2.College of BusinessUniversity of Missouri-ColumbiaColumbiaU.S.A.

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2010
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-540-72001-0
  • Online ISBN 978-3-540-72003-4
  • Buy this book on publisher's site