Media Management

Leveraging Content for Profitable Growth

  • Andrej Vizjak
  • Max Ringlstetter

Table of contents

  1. Front Matter
    Pages I-VIII
  2. Introduction

    1. Front Matter
      Pages 1-1
  3. New Perspectives: Convergence Is Redefining Content

  4. New Business Models: Numerous Old Models are Transforming into Many New Ones

    1. Front Matter
      Pages 39-43
    2. Jörg Bartussek
      Pages 43-52
    3. Andreas Spiegel, Bodo von Bassewitz
      Pages 69-75
    4. Daniel Ebert, Michael Weiß
      Pages 89-98
  5. New Success Factors: Make It or Break It

    1. Front Matter
      Pages 99-102
    2. Michael Weiß, Michael Schuster
      Pages 103-113
    3. Andrej Vizjak, Andreas Spiegel
      Pages 115-122
  6. New Practice: Media Companies Taking on the Challenges

    1. Front Matter
      Pages 137-139
    2. Bodo Thielmann, Stephan Sieprath, Stephan Kaiser
      Pages 141-146
    3. Arnd Pölert, Gunnar Skrabs, Robert P. Paust
      Pages 163-171
    4. Marcus Englert, Bernd Bürger
      Pages 173-181
  7. Back Matter
    Pages 183-186

About this book


As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.


Convergence Media Management Multi Channel Access New Media Access Strategy business communication management multimedia video

Editors and affiliations

  • Andrej Vizjak
    • 1
  • Max Ringlstetter
    • 2
  1. 1.A.T. KearneyMünchenGermany
  2. 2.Wirtschaftswissenschaftliche FakultätKatholische Universität Eichstätt-IngolstadtIngolstadtGermany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2003
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-07886-6
  • Online ISBN 978-3-540-24786-9
  • Buy this book on publisher's site