Marketing

Intensivtraining

  • Ulrich Vossebein

Part of the MLP Finanzdienstleitungen AG Heidelberg book series (MLPRW)

Table of contents

  1. Front Matter
    Pages I-XI
  2. Ulrich Vossebein
    Pages 1-11
  3. Ulrich Vossebein
    Pages 12-32
  4. Ulrich Vossebein
    Pages 33-58
  5. Ulrich Vossebein
    Pages 59-83
  6. Ulrich Vossebein
    Pages 84-102
  7. Ulrich Vossebein
    Pages 103-114
  8. Ulrich Vossebein
    Pages 115-127
  9. Ulrich Vossebein
    Pages 128-138
  10. Ulrich Vossebein
    Pages 139-147
  11. Ulrich Vossebein
    Pages 148-151
  12. Back Matter
    Pages 152-172

About this book

Keywords

Konsumentenverhalten Marketing Marketing-Controlling Marketinginstrumente Marketingmix Marketingstrategie

Authors and affiliations

  • Ulrich Vossebein
    • 1
  1. 1.Fachhochschule Gießen-FriedbergDeutschland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-322-94601-0
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 1997
  • Publisher Name Gabler Verlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-409-12614-4
  • Online ISBN 978-3-322-94601-0
  • About this book