Business Strategy in the Online Industry

Market and Network Strategy in Multi-Layered Industries

  • Authors
  • Christian Göttsch

Part of the Internationalisierung und Management book series (INTMA)

Table of contents

  1. Front Matter
    Pages I-XV
  2. Introduction

    1. Front Matter
      Pages 1-4
  3. On-line Industry Structure — Analysis & Model

    1. Front Matter
      Pages 31-31
    2. Christian Göttsch
      Pages 33-162
  4. On-line Business Strategy — Analysis & Tools

    1. Front Matter
      Pages 163-163
    2. Christian Göttsch
      Pages 165-281
  5. Summary & Outlook

    1. Front Matter
      Pages 283-283
    2. Christian Göttsch
      Pages 285-286
  6. Back Matter
    Pages 287-323

About this book


Enormous growth and rapid changes challenge business strategy and the economic theory of the online industry. In the new marketspaces of the Internet much is happening, while causes and effects often seem unclear. The fundamental relevance for businesses, industrial sectors, and for academia requires a deeper analysis for strategic management.

Christian Göttsch lays out the structural setting and the predominant mechanisms underlying the online industry. His work looks behind the obvious short-term effects and identifies enduring economic principles.
The author presents a solid conceptual framework for this networked e-conomytm and provides successful product-market strategies in the online industry. His insights are frequently illustrated with American as well as European case studies of prominent players such as AOL, Yahoo! or Netscape.


Internationalisierung und Management business business strategy management strategy

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2000
  • Publisher Name Deutscher Universitätsverlag
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-8244-7318-2
  • Online ISBN 978-3-322-85209-0
  • Buy this book on publisher's site