© 2001

Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

  • Editors
  • SCN Education B.V.

Part of the HOTT Guide book series (XHOTT)

Table of contents

  1. Front Matter
    Pages 1-13
  2. Introduction to CRM

  3. How to Integrate CRM in Your Business

About this book


This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.


CRM Call Center Customer Relationship Management Kundenorientierung Marketing Costumer Relationship Management customer relationship management e-business e-commerce Internet management marketing network organization research risk Service technology

About the authors

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

Bibliographic information

  • Book Title Customer Relationship Management
  • Book Subtitle The Ultimate Guide to the Efficient Use of CRM
  • Authors SCN Education
  • Series Title HOTT Guide
  • DOI
  • Copyright Information Vieweg+Teubner Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2001
  • Publisher Name Vieweg+Teubner Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Hardcover ISBN 978-3-528-05752-7
  • Softcover ISBN 978-3-322-84963-2
  • eBook ISBN 978-3-322-84961-8
  • Edition Number 1
  • Number of Pages , 408
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Topics Engineering, general
  • Buy this book on publisher's site