Customer Relationship Management

The Ultimate Guide to the Efficient Use of CRM

  • Editors
  • SCN Education B.V.

Part of the HOTT Guide book series (XHOTT)

Table of contents

  1. Front Matter
    Pages 1-13
  2. Introduction to CRM

  3. How to Integrate CRM in Your Business

  4. CRM in Practice

  5. CRM in Callcenters

  6. Back Matter
    Pages 407-408

About this book


This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.


CRM Call Center Customer Relationship Management Kundenorientierung Marketing Costumer Relationship Management customer relationship management e-business e-commerce Internet management marketing network organization research risk Service technology

Bibliographic information

  • DOI
  • Copyright Information Vieweg+Teubner Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2001
  • Publisher Name Vieweg+Teubner Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-322-84963-2
  • Online ISBN 978-3-322-84961-8
  • Buy this book on publisher's site