Fostering Creativity and Innovation

Creating a Sustainable Innovation Environment in the United Arab Emirates

  • Flevy Lasrado

Table of contents

About this book


Compiling best practices and original research, this book examines the factors that influence the sustainability of creativity and innovation in organisations and proposes a toolkit to assess gaps within existing strategy. Focusing particularly on the United Arab Emirates (UAE), the author offers practical suggestions for improving and enhancing innovation, and ultimately achieving results. Both creativity and innovation have become pillars for leveraging competitive advantage in recent years, and therefore this book is a vital read for anyone engaged in ensuring sustainable development in organisations, particularly those within the Middle East.


Creativity Middle East Strategy competitive advantage UAE

Authors and affiliations

  • Flevy Lasrado
    • 1
  1. 1.University of Wollongong in DubaiDubaiUnited Arab Emirates

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-99120-7
  • Online ISBN 978-3-319-99121-4
  • Buy this book on publisher's site