Reshaping Business and Society in the Era of Bottom-up Economics

  • Tobias Redlich
  • Manuel Moritz
  • Jens P. Wulfsberg

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-x
  2. Tobias Redlich, Manuel Moritz, Jens P. Wulfsberg
    Pages 1-6
  3. Collaborative Value Creation

  4. Open Source Ecosystems

    1. Front Matter
      Pages 103-103
    2. Jan-Felix Schrape
      Pages 117-127
    3. Robert Mies, Jérémy Bonvoisin, Roland Jochem
      Pages 129-145
    4. Lukas Winter, Ruben Pellicer-Guridi, Lionel Broche, Simone A. Winkler, Henning M. Reimann, Haopeng Han et al.
      Pages 147-163
  5. Legal Challenges of Co-creation

    1. Front Matter
      Pages 165-165
    2. Dana Beldiman, Fabian Fluechter
      Pages 177-188
    3. Rosalie Koolhoven
      Pages 201-214
  6. Back Matter
    Pages 215-217

About this book


Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.

With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. 

A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing
Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen 

Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. 
Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth 

Successful leaders will co-create the future. This book is an excellent starting point.
Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG


Co-creation for business strategy Circular economy Social innovation and co-creation Societal challenges to co-creation Blockchain technology for co-creation P2P technologies for innovation Crowdsourcing and co-creation Maker movement and 3d printing Open source software communities Open source hardware communities Value creation in open innovation

Editors and affiliations

  • Tobias Redlich
    • 1
  • Manuel Moritz
    • 2
  • Jens P. Wulfsberg
    • 3
  1. 1.Helmut Schmidt UniversityHamburgGermany
  2. 2.Helmut Schmidt UniversityHamburgGermany
  3. 3.Helmut Schmidt UniversityHamburgGermany

Bibliographic information