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Biosurveillance in New Media Marketing

World, Discourse, Representation

  • Selena Nemorin

Table of contents

  1. Front Matter
    Pages i-ix
  2. Selena Nemorin
    Pages 1-13
  3. Selena Nemorin
    Pages 43-71
  4. Selena Nemorin
    Pages 101-121
  5. Selena Nemorin
    Pages 123-147
  6. Selena Nemorin
    Pages 149-174
  7. Selena Nemorin
    Pages 175-201
  8. Back Matter
    Pages 231-234

About this book

Introduction

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?

Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.

Keywords

Neuromarketing Consumer Surveillance Technology and Society Consumer Rights Cultural Media Environment Heidegger’s Tripartite Thesis

Authors and affiliations

  • Selena Nemorin
    • 1
  1. 1.Department of Culture, Communication and MediaUniversity College LondonLondonUK

Bibliographic information