Business Governance and Society

Analyzing Shifts, Conflicts, and Challenges

  • Rajagopal
  • Ramesh Behl

Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Business Governance and Society: India

    1. Front Matter
      Pages 15-15
    2. Richa Sardana, Aarti Duseja, Pooja Misra
      Pages 127-142
  3. Business Governance and Society: Mexico

  4. Business Governance and Society: Nepal

    1. Front Matter
      Pages 349-349
    2. Radhe S. Pradhan, Mukesh Kumar Shah, Nabin Bhandari, Nagendra Prasad Mahato, Namaraj Adhikari, Nirajan Bam
      Pages 351-376
    3. Nar B. Bista, Nitesh Raj Bartaula, Om Shrestha, Pooja Gnawali, Poshan Lamichhane, Pratiksha Parajuli
      Pages 377-397
    4. Raj Kumar Bajagai, Ravi Kumar Keshari, Pratikshya Bhetwal, Radhe Shyam Sah, Rajnish Nath Jha
      Pages 399-419
    5. Ritu Kumari Gupta, Rupa Chand, Sabeena Sadaula, Sangita Saud, Sapana Ambai
      Pages 421-442
  5. Back Matter
    Pages 443-446

About this book


This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. 

Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international economy since the mid-twentieth century.

The essays contemplate developing new visions and business perspectives to match with the changing political ideologies in emerging markets. This volume will serve as a valuable tool to readers looking for global market management strategies to generate cost-effective business models and create convergence with political and social values to drive better governance of businesses.


International Trade Business Modelling Corporate Governance consumer behavior Marketing Research digital marketing improving business performance marketing analytics business performance in emerging markets business diplomacy talent analytics CRM customer relationship management India Mexico Nepal

Editors and affiliations

  • Rajagopal
    • 1
  • Ramesh Behl
    • 2
  1. 1.EGADE Business SchoolMexico CityMexico
  2. 2.International Management InstituteBhubaneswarIndia

Bibliographic information