© 2018

Innovation Management and Corporate Social Responsibility

Social Responsibility as Competitive Advantage

  • Reinhard Altenburger

Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Table of contents

  1. Front Matter
    Pages i-x
  2. Annabeth Aagaard
    Pages 13-28
  3. Karen L. Janssen, Vera Blazevic, Kristina Lauche
    Pages 75-97
  4. Wolfgang Stark
    Pages 99-113
  5. Klaus Kotek, Alina M. Schoenberg, Christopher Schwand
    Pages 159-169
  6. Doris Berger-Grabner
    Pages 171-180
  7. Katharina Tomoff, Achim Jüchter
    Pages 213-229
  8. Anne Wolf, Michael Heim, Lorenz Wyss
    Pages 231-243
  9. Shankar Venkateswaran, Sourav Roy
    Pages 245-262
  10. Jutta Willamowski, Yves Hoppenot, Stefania Castellani, M. Antonietta Grasso
    Pages 263-280
  11. Luis Neves
    Pages 281-293
  12. Sylvie Scherrer, Claudia Binz Astrachan
    Pages 295-307

About this book


This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.


product innovation social innovation sustainable innovation management sustainable process innovation CSR pollution and economic activity climate change and innovation

Editors and affiliations

  • Reinhard Altenburger
    • 1
  1. 1.Department BusinessIMC University of Applied Sciences KremsKremsAustria

About the editors

Reinhard Altenburger is Professor for Strategic Management, Corporate Social Responsibility and Innovation at the IMC University of Applied Sciences in Krems, Austria. He is the author and co-author of four books in the field of management and retail banking and has edited five volumes on Value-based Management and Corporate Social Responsibility and Innovation. He is a frequent speaker at international conferences in Europe, America and Asia.

Bibliographic information