Artificial Intelligence in Value Creation

Improving Competitive Advantage

  • Andrzej¬†Wodecki

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Andrzej Wodecki
    Pages 71-132
  3. Andrzej Wodecki
    Pages 305-325
  4. Back Matter
    Pages 327-340

About this book


This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify key managerial and technical competencies required.


artificial intelligence cognitive computing value creation technology big data information systems

Authors and affiliations

  • Andrzej¬†Wodecki
    • 1
  1. 1.Warsaw University of TechnologyWarsawPoland

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer International Publishing AG, part of Springer Nature 2019
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-91595-1
  • Online ISBN 978-3-319-91596-8
  • Buy this book on publisher's site