© 2018

Business Ethics - A Philosophical and Behavioral Approach

  • First textbook to emphasize the need for providing an overall interdisciplinary approach for ethics in business

  • Starts from an economic point to derive the importance of ethics in everyday business

  • Includes detailed ethical principles referring to original and helpful sources

  • Offers concise chapters with summaries and exercises

  • Presents tools for the implementation of ethics in order to improve productivity


Table of contents

  1. Front Matter
    Pages i-xiii
  2. Christian A. Conrad
    Pages 1-10
  3. Christian A. Conrad
    Pages 11-45
  4. Christian A. Conrad
    Pages 47-68
  5. Christian A. Conrad
    Pages 99-170
  6. Christian A. Conrad
    Pages 171-184
  7. Christian A. Conrad
    Pages 185-326
  8. Christian A. Conrad
    Pages 327-337
  9. Back Matter
    Pages 339-343

About this book


This textbook examines the extent to which moral values play a role as productive forces for the economy, and explores the effect of ethical and unethical Behavior on the economy. It shows how ethics improves productivity in the economy, and provides specific ethics tools for practical application for students and managers. Stemming from an overall interdisciplinary approach, and combining recent research results from sciences such as economics, business administration, Behavioral economics, philosophy, psychology and sociology, this textbook fills a gap in the literature on ethics in business.

The book begins with the foundations of business ethics by defining business ethics, delineating its objectives, and discussing the importance of business ethics for business, the economy and society.  Next, it presents the ethical evaluation approaches to enable the reader to evaluate economic Behavior ethically. It then explores ‘man in business’, and deals with such issues as Behavior, motivation, ethical orientation, and the presence or absence of a sense of justice. Following this is a discussion of the rules of the market and of questions such as: Does the market economy promote ethical Behavior or is there a conflict of goals between ethics and market economy? Do companies have a social responsibility? The book concludes with an analysis of the importance of ethics for productivity in the enterprise and in the economy, and presents ethics tools as the instruments with which management can promote ethical Behavior of their employees.

Following a textbook structure, the book first derives knowledge from scientific studies that is relevant for students, and then summarizes the results. It explains ethical assessment approaches, and then gives an ethical assessment of economic Behavior using case studies. It uses roleplaying and games to explain the Behavior of people in relation to ethics.


Kant's rules for ethical reasoning Fairness as motivation Moral Economics Causes of the financial crisis Unethical market economy Perfect market in the welfare economy International Business Ethics Ethical control systems Ethical stakeholder approach Business Ethics and Whistleblowing Ethical leadership Ethical model of company management Ethical personnel development Ethics in business administration Corporate social responsibility - CSR Ethics of conviction The Utilitarianism of Jeremy Bentham Individual ethics or discourse ethics Ethical assessment principles Ethical evaluation procedures

Authors and affiliations

  1. 1.University of Applied ScienceHochschule für Technik und Wirtschaft des SaarlandesSaarbrückenGermany

About the authors

Prof. Dr. Christian A. Conrad teaches economics and business ethics at Saarland University of Applied Science HTW. He published several books and papers about ethics, business, economics and financial markets. He was previously Senior Key Account Manager in the national and international corporate department of a major German bank.

Bibliographic information