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Popular High Culture in Italian Media, 1950–1970

Mona Lisa Covergirl

  • Emma Barron

Part of the Italian and Italian American Studies book series (IIAS)

About this book

Introduction

When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

Keywords

Italian High Culture Italian Identity Italian mass culture Radiotelevisione Italiana American consumerism popular Italian magazines Italian television Italy in the fifties and sixties fotoromanzi magazines Pier Paolo Pasolini Salvatore Quasimodo American influence on Italy Epoca magazine modern Italian identity

Authors and affiliations

  • Emma Barron
    • 1
  1. 1.Department of HistoryUniversity of SydneySydneyAustralia

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-90963-9
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages History
  • Print ISBN 978-3-319-90962-2
  • Online ISBN 978-3-319-90963-9
  • Buy this book on publisher's site