Innovation and Capacity Building

Cross-disciplinary Management Theories for Practical Applications

  • Demetris Vrontis
  • Yaakov Weber
  • Alkis Thrassou
  • S. M. Riad Shams
  • Evangelos Tsoukatos

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Alkis Thrassou, Demetris Vrontis, Yaakov Weber, S. M. Riad Shams, Evangelos Tsoukatos
    Pages 1-9
  3. Lino Barbasso, Giuseppe Tardivo, Milena Viassone, Francesca Serravalle
    Pages 11-29
  4. Alkis Thrassou, Dimosthenis Orfanos, Evangelos Tsoukatos
    Pages 77-108
  5. Demetris Vrontis, Sam El Nemar, Bernard Al Osta, Joseph Raymond Azizi
    Pages 131-150
  6. Christos Themistocleous
    Pages 167-185
  7. Back Matter
    Pages 293-296

About this book


This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.


organization global practices stakeholder relationship management sustainability marketing strategy

Editors and affiliations

  • Demetris Vrontis
    • 1
  • Yaakov Weber
    • 2
  • Alkis Thrassou
    • 3
  • S. M. Riad Shams
    • 4
  • Evangelos Tsoukatos
    • 5
  1. 1.School of BusinessUniversity of NicosiaNicosiaCyprus
  2. 2.School of Business AdministrationCollege of ManagementRishon LezionIsrael
  3. 3.School of BusinessUniversity of NicosiaNicosiaCyprus
  4. 4.Ural Federal UniversityYekaterinburgRussia
  5. 5.Department of Accounting and FinanceUniversity of Applied Sciences Crete (T.E.I. of Crete)Heraklion, CreteGreece

Bibliographic information