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Cracked it!

How to solve big problems and sell solutions like top strategy consultants

  • Bernard Garrette
  • Corey Phelps
  • Olivier Sibony

Table of contents

  1. Front Matter
    Pages i-xix
  2. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 1-14
  3. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 15-34
  4. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 35-52
  5. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 53-68
  6. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 69-93
  7. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 95-116
  8. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 117-138
  9. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 139-167
  10. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 169-195
  11. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 197-221
  12. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 223-249
  13. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 251-269
  14. Bernard Garrette, Corey Phelps, Olivier Sibony
    Pages 271-274
  15. Back Matter
    Pages 275-284

About this book

Introduction

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.

How can we do it better? 

In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

Keywords

problem solving strategy consulting storylines solutions

Authors and affiliations

  • Bernard Garrette
    • 1
  • Corey Phelps
    • 2
  • Olivier Sibony
    • 3
  1. 1.HEC Paris School of ManagementJouy-en-JosasFrance
  2. 2.Desautels Faculty of ManagementMcGill UniversityMontreal, QCCanada
  3. 3.HEC Paris School of ManagementJouy-en-JosasFrance

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-89375-4
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-89374-7
  • Online ISBN 978-3-319-89375-4
  • Buy this book on publisher's site