Entertainment Science

Data Analytics and Practical Theory for Movies, Games, Books, and Music

  • Thorsten Hennig-Thurau
  • Mark B. Houston

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Products, Markets, & Consumers—The Business and Economics of Entertainment

    1. Front Matter
      Pages 39-39
    2. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 41-57
    3. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 59-124
    4. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 125-150
    5. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 151-231
    6. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 233-287
  3. Managing & Marketing Entertainment—What Makes an Entertainment Product a Hit?

    1. Front Matter
      Pages 289-293
    2. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 313-367
    3. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 369-461
    4. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 523-586
    5. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 587-677
    6. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 679-744
    7. Thorsten Hennig-Thurau, Mark B. Houston
      Pages 745-784
  4. Back Matter
    Pages 821-865

About this book


The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.

Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.

Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University

Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.

Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig

Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.

Allègre Hadida, Associate Professor in Strategy, University of Cambridge


Analytics strategy Entertainment media Entertainment products Mass media Movie marketing Publishing

Authors and affiliations

  • Thorsten Hennig-Thurau
    • 1
  • Mark B. Houston
    • 2
  1. 1.Marketing Center MünsterUniversity of MünsterMünsterGermany
  2. 2.The Neeley School of BusinessTexas Christian UniversityFort WorthUSA

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing AG, part of Springer Nature 2019
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-89290-0
  • Online ISBN 978-3-319-89292-4
  • Buy this book on publisher's site