Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

  • Anshu Saxena Arora
  • Sabine Bacouel-Jentjens
  • Jennifer J. Edmonds

Part of the International Marketing and Management Research book series (INMAMAR)

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, Jennifer J. Edmonds
    Pages 17-33
  3. Casey Galloway, Mariah Curtis, Anshu Saxena Arora
    Pages 35-45
  4. Herbert Kresh, Ashley Laible, Mei Lam, Mahesh Raisinghani
    Pages 47-61
  5. Allison Naumann, Jennifer J. Edmonds, Dean Frear
    Pages 129-139
  6. Back Matter
    Pages 141-145

About this book


This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.


global value chains medical technology MedTech supply chains new product development Digital and social media Business Innovations Global Business Strategy Cross-cultural Management

Editors and affiliations

  • Anshu Saxena Arora
    • 1
  • Sabine Bacouel-Jentjens
    • 2
  • Jennifer J. Edmonds
    • 3
  1. 1.Jay S. Sidhu School of Business and LeadershipWilkes UniversityWilkes BarreUSA
  2. 2.ISC Paris Business SchoolParisFrance
  3. 3.Jay S. Sidhu School of Business and LeadershipWilkes UniversityWilkes BarreUSA

Bibliographic information