Business Despite Borders

Companies in the Age of Populist Anti-Globalization

  • Santiago Iñiguez de Onzoño
  • Kazuo Ichijo

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Peter Lorange, Kazuo Ichijo, Santiago Iñiguez de Onzoño
    Pages 1-20
  3. Gabriela Alvarado Cabrera
    Pages 49-63
  4. Paolo Boccardelli, Enzo Peruffo
    Pages 65-76
  5. Luiz Artur Ledur Brito, Lilian Soares Pereira Carvalho
    Pages 89-103
  6. Salvador Carmona, Germán Pérez-Casanova
    Pages 105-118
  7. Fernando A. D’Alessio
    Pages 119-134
  8. Jikyeong Kang, Maria Antonia OG Arroyo, John C Orlina, Ariel T Lopez
    Pages 135-149
  9. Cristián Larroulet, Jorge Ardiles
    Pages 151-164
  10. Ziliang Deng, Yufeng Zou, Ji-Ye Mao
    Pages 179-191
  11. Back Matter
    Pages 225-230

About this book


Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt.

In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures.

This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence.

A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.


globalization Anti-globalization Populism International trade Trade barriers Free trade Multi-nationals

Editors and affiliations

  • Santiago Iñiguez de Onzoño
    • 1
  • Kazuo Ichijo
    • 2
  1. 1.Instituto de EmpresaMadridSpain
  2. 2.Graduate School of International Corporate StrategyHitotsubashi UniversityTokyoJapan

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-76305-7
  • Online ISBN 978-3-319-76306-4
  • Buy this book on publisher's site