Campaign Professionalism during Egypt’s 2012 Presidential Election

  • Dalia Elsheikh

Part of the Political Campaigning and Communication book series (PCC)

Table of contents

  1. Front Matter
    Pages i-xv
  2. Dalia Elsheikh
    Pages 39-62
  3. Dalia Elsheikh
    Pages 63-155
  4. Back Matter
    Pages 279-282

About this book


This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.


2012 Egyptian election Egyptian presidential elections Campaign professionalism democratisation of Egypt professionalisation index political communication in Egypt political campaigning in Egypt election campaigns in Egypt MENA politics Mohamed Morsi Presidential campaign Ahmed Shafiq Presidential campaign Amr Moussa Presidential campaign Hamdeen Sabahi Presidential campaign Abdel Moneim Aboul Fotouh Presidential campaign Morsi's presidency democracy and Mohamed Morsi

Authors and affiliations

  • Dalia Elsheikh
    • 1
  1. 1.Bournemouth UniversityBournemouthUnited Kingdom

Bibliographic information