Advertisement

Motivation of Workers on Microtask Crowdsourcing Platforms

  • Babak Naderi

Part of the T-Labs Series in Telecommunication Services book series (TLABS)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Babak Naderi
    Pages 1-6
  3. Babak Naderi
    Pages 7-16
  4. Babak Naderi
    Pages 17-27
  5. Babak Naderi
    Pages 29-44
  6. Babak Naderi
    Pages 97-101
  7. Back Matter
    Pages 103-112

About this book

Introduction

This book studies the motivation of crowdworkers to find out how to attract more people and reach a higher quality of outcomes. The book first proposes a taxonomy for studying the motivation of crowdworkers including the potential influencing factors, different types of motivation, and possible consequences and outcomes related to the motivation. Next, the CWMS questionnaire, an instrument for measuring the underlying motivation of crowdworkers is developed. It considers different dimensions of motivation suggested by the Self-Determination Theory of motivation which is a well-established and empirically validated psychological theory used in various domains. This instrument can be used to study the effect of platform and user characteristics on the general motivation of crowdworkers. Later, the task-specific motivation of crowdworkers is studied in detail: Influencing factors are investigated, subjective methods for measuring them are evaluated, a model for predicting worker’s decision on taking a task is proposed, the relative importance of different factors for two populations of crowdworkers is studied, and finally, a model for predicting the expected workload (as one of the major influencing factors) given the task design is proposed.

Keywords

Crowdsourcing Microtask Turkmotion Turkopticon Self-Determination Theory Crowdworkers

Authors and affiliations

  • Babak Naderi
    • 1
  1. 1.Quality and Usability LabTechnische Universität BerlinBerlinGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-72700-4
  • Copyright Information Springer International Publishing AG 2018
  • Publisher Name Springer, Cham
  • eBook Packages Engineering
  • Print ISBN 978-3-319-72699-1
  • Online ISBN 978-3-319-72700-4
  • Series Print ISSN 2192-2810
  • Series Online ISSN 2192-2829
  • Buy this book on publisher's site