Predicting Movie Success at the Box Office

  • Barrie Gunter

Table of contents

  1. Front Matter
    Pages i-vii
  2. Barrie Gunter
    Pages 1-20
  3. Barrie Gunter
    Pages 109-126
  4. Barrie Gunter
    Pages 175-194
  5. Barrie Gunter
    Pages 195-207
  6. Barrie Gunter
    Pages 209-225
  7. Barrie Gunter
    Pages 243-259
  8. Back Matter
    Pages 261-270

About this book


This book explores the different factors that can influence a new movie’s prospects at the box office. Looking at factors such as the production budget, distribution model, genre, stars and audience reactions of films, Gunter asks how such aspects may reduce the uncertainties of success so common in the movie industry. The reader is taken on a journey through filmmaking factors that, research suggests, impact box office performance. While box office revenues represent only part of a movie’s earning potential, Gunter highlights how theatrical performances remain central to what the movie business is about. The chapters illustrate how ticket sales are largely influenced by the production budget but also cultural differences and new movie platforms.  


Cinema Hollywood Box Office Movies movie success film production successful movies film industry

Authors and affiliations

  • Barrie Gunter
    • 1
  1. 1.School of Media, Communication and SociologyUniversity of LeicesterLeicesterUnited Kingdom

Bibliographic information