Linguistic Pragmatics of Intercultural Professional and Business Communication

  • Elena N. Malyuga
  • Svetlana N. Orlova

Table of contents

  1. Front Matter
    Pages i-xii
  2. Elena N. Malyuga, Svetlana N. Orlova
    Pages 79-103
  3. Elena N. Malyuga, Svetlana N. Orlova
    Pages 105-139
  4. Back Matter
    Pages 141-145

About this book


This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse.

The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction.

Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.


Lingua-pragmatic analysis of stereotypical speech behaviour Professional jargon functioning in the professional discourse Classification of euphemisms British professional discourse Complex analysis of lexical units IPBC research

Authors and affiliations

  • Elena N. Malyuga
    • 1
  • Svetlana N. Orlova
    • 2
  1. 1.Faculty of EconomicsPeoples' Friendship University of Russia (RUDN University)MoscowRussia
  2. 2.Faculty of EconomicsPeoples' Friendship University of Russia (RUDN University)MoscowRussia

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing AG 2018
  • Publisher Name Springer, Cham
  • eBook Packages Social Sciences
  • Print ISBN 978-3-319-68743-8
  • Online ISBN 978-3-319-68744-5
  • Buy this book on publisher's site