Smartphone Start-ups

Navigating the iPhone Revolution

  • Claudio Giachetti

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Claudio Giachetti
    Pages 1-6
  3. Smartphone Start-ups Attempting to Replicate the iPhone Success

  4. Smartphone Start-ups in the Luxury Market

  5. Back Matter
    Pages 189-192

About this book


‘This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A “must-read” for anyone interested in the strategies of start-ups in new industries.’

—Alfonso Gambardella, Professor of Management, Bocconi University, Italy

‘Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.’

—Ram Mudambi, Professor of Strategy, Temple University, US

‘This book guides the reader to learn about the golden rules for a smartphone start-up to leverage market opportunities and lead new markets.  A must-read for all entrepreneurs, not only those in the mobile industry.’

—Monica Basso, Research Vice President, Gartner

This book provides detailed examination of start-ups which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future.

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. Claudio's research has been published in various journals, including Academy of Management JournalStrategic Management Journal, and Research Policy.


entrepreneurship technological evolution mobile phone industry Apple business growth smartphone industry business expansion

Authors and affiliations

  • Claudio Giachetti
    • 1
  1. 1.Department of ManagementCa’ Foscari University of VeniceVeniceItaly

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-67972-3
  • Online ISBN 978-3-319-67973-0
  • Buy this book on publisher's site