Finance Unleashed

Leveraging the CFO for Innovation

  • Magnus Lind
  • Kelly Barner

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Part 1

    1. Front Matter
      Pages 1-1
    2. Magnus Lind, Kelly Barner
      Pages 3-6
    3. Magnus Lind, Kelly Barner
      Pages 7-12
    4. Magnus Lind, Kelly Barner
      Pages 13-16
    5. Magnus Lind, Kelly Barner
      Pages 17-21
    6. Magnus Lind, Kelly Barner
      Pages 23-28
  3. Part II

    1. Front Matter
      Pages 29-29
    2. Tim de Knegt
      Pages 31-40
    3. Murat Erden
      Pages 41-48
    4. David Loseby
      Pages 49-55
    5. Adrian Atkinson
      Pages 57-62
    6. Peter Huber
      Pages 63-71
    7. Charles Bean
      Pages 81-90
    8. Gary Slawther
      Pages 91-96
    9. Luis Manuel Hernandez
      Pages 105-108
  4. Part III

    1. Front Matter
      Pages 109-109
    2. Magnus Lind, Kelly Barner
      Pages 111-124
    3. Magnus Lind, Kelly Barner
      Pages 125-144
    4. Magnus Lind, Kelly Barner
      Pages 145-156
  5. Back Matter
    Pages 157-178

About this book


Fast moving, to the point, and rooted in first-hand executive experiences, this book is for people of vision and action, and for creating the conditions required for growth, innovation, and increased competitive advantage.

Finance Unleashed is based on a series of interactive interviews with a diverse group of global influencers and executives, all of which will challenge readers to think laterally and find inspiration in the new role of finance. Cases and interviewees represent organizations such as UPS and DHL,  and the London School of Economics, and approaches such as Lean Six Sigma, innovation, customer-centricity, the financial supply chain, and behavioral procurement. The authors’ goal is to serve as a catalyst for leaders who are positioned to make meaningful changes today. 

The book includes a practical model to help executive teams redesign and refocus finance to drive business leadership - with an emphasis on the CFO. The model has three primary components: 1) Customer-Centricity - Listen and Map; 2) Process - Structure and Technology; and 3) Innovation - Create and Measure. These are presented as phases that each executive team will need to consider based on the goals and maturity level of their organization. 

For the CFO and ambitious finance executives, Finance Unleashed presents a path forward towards success and career advancement. For the CEO and the board, it presents an expanded vision for what financial organizations are capable of.  


supply chain management cash flows financial flows procurement disruptive finance customer focused

Authors and affiliations

  • Magnus Lind
    • 1
  • Kelly Barner
    • 2
  1. 1.Skanor Group LtdLondonUnited Kingdom
  2. 2.Buyers Meeting PointShrewsburyUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-66369-2
  • Online ISBN 978-3-319-66370-8
  • Buy this book on publisher's site