Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

  • David Dempsey
  • Felicity Kelliher

Table of contents

  1. Front Matter
    Pages i-xxviii
  2. David Dempsey, Felicity Kelliher
    Pages 1-8
  3. David Dempsey, Felicity Kelliher
    Pages 9-28
  4. David Dempsey, Felicity Kelliher
    Pages 29-43
  5. David Dempsey, Felicity Kelliher
    Pages 45-82
  6. David Dempsey, Felicity Kelliher
    Pages 111-128
  7. David Dempsey, Felicity Kelliher
    Pages 129-138
  8. David Dempsey, Felicity Kelliher
    Pages 139-183
  9. David Dempsey, Felicity Kelliher
    Pages 185-194
  10. Back Matter
    Pages 195-205

About this book


Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. 


CC SaaS Infrastructure as a Service IaaS Platform as a Service PaaS Business-to-business B2B client relationship management CRM customer engagement

Authors and affiliations

  • David Dempsey
    • 1
  • Felicity Kelliher
    • 2
  1. 1.SalesforceDublinIreland
  2. 2.School of BusinessWaterford Institute of TechnologyWaterfordIreland

Bibliographic information