The Executive Guide to Artificial Intelligence

How to identify and implement applications for AI in your organization

  • Andrew Burgess

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Andrew Burgess
    Pages 1-9
  3. Andrew Burgess
    Pages 11-27
  4. Andrew Burgess
    Pages 29-54
  5. Andrew Burgess
    Pages 55-72
  6. Andrew Burgess
    Pages 73-89
  7. Andrew Burgess
    Pages 91-116
  8. Andrew Burgess
    Pages 117-127
  9. Andrew Burgess
    Pages 129-146
  10. Andrew Burgess
    Pages 147-164
  11. Andrew Burgess
    Pages 165-175
  12. Back Matter
    Pages 177-181

About this book


This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies.

AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated.

As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.


artificial intelligence AI practical how to start pragmatic case studies how to start benefits NPL automation robotics deep learning machine learning risks

Authors and affiliations

  • Andrew Burgess
    • 1
  1. 1.AJBurgess LtdLondonUnited Kingdom

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-63819-5
  • Online ISBN 978-3-319-63820-1
  • Buy this book on publisher's site