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Strategy in Airline Loyalty

Frequent Flyer Programs

  • Evert R. de Boer

Table of contents

  1. Front Matter
    Pages i-xxxii
  2. Evert R. de Boer
    Pages 1-28
  3. Evert R. de Boer
    Pages 29-57
  4. Evert R. de Boer
    Pages 59-114
  5. Evert R. de Boer
    Pages 173-191
  6. Evert R. de Boer
    Pages 193-204
  7. Evert R. de Boer
    Pages 205-226
  8. Evert R. de Boer
    Pages 227-244
  9. Evert R. de Boer
    Pages 245-257
  10. Back Matter
    Pages 259-268

About this book

Introduction

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Keywords

FFPs aviation business strategy marketing CRM

Authors and affiliations

  • Evert R. de Boer
    • 1
  1. 1.FFP Investment & Advisory Pte. Ltd.SingaporeSingapore

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-62600-0
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-62599-7
  • Online ISBN 978-3-319-62600-0
  • Buy this book on publisher's site