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Cuteness Engineering

Designing Adorable Products and Services

  • Aaron Marcus
  • Masaaki Kurosu
  • Xiaojuan Ma
  • Ayako Hashizume

Part of the Springer Series on Cultural Computing book series (SSCC)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 1-31
  3. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 33-61
  4. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 63-91
  5. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 93-118
  6. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 119-146
  7. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 147-154
  8. Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume
    Pages 155-155
  9. Back Matter
    Pages 157-161

About this book

Introduction

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.

The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.

Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

Keywords

User Experience Design Cross-cultural design Cuteness Taxonomy Cuteness Design Cute Imagery

Authors and affiliations

  • Aaron Marcus
    • 1
  • Masaaki Kurosu
    • 2
  • Xiaojuan Ma
    • 3
  • Ayako Hashizume
    • 4
  1. 1.Aaron Marcus and AssociatesBerkeleyUSA
  2. 2.The Open University of JapanTokyoJapan
  3. 3.Department of Computer Science and EngineeringThe Hong Kong University of Science and TechnologyKowloonHong Kong
  4. 4.Tokyo Metropolitan UniversityTokyoJapan

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-61961-3
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Computer Science
  • Print ISBN 978-3-319-61960-6
  • Online ISBN 978-3-319-61961-3
  • Series Print ISSN 2195-9056
  • Series Online ISSN 2195-9064
  • Buy this book on publisher's site