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Made for China

Success Strategies From China’s Business Icons

  • Christian Nothhaft
Book

Table of contents

  1. Front Matter
    Pages i-xiii
  2. China’s Customers and How to Lead the Trend with Them

    1. Front Matter
      Pages 1-1
    2. Christian Nothhaft
      Pages 3-20
  3. Part II

    1. Front Matter
      Pages 29-32
    2. Christian Nothhaft
      Pages 43-51
    3. Christian Nothhaft
      Pages 53-63
    4. Christian Nothhaft
      Pages 65-74
    5. Christian Nothhaft
      Pages 75-84
    6. Christian Nothhaft
      Pages 85-94
  4. Part III

    1. Front Matter
      Pages 95-98
    2. Christian Nothhaft
      Pages 109-118
    3. Christian Nothhaft
      Pages 119-128
    4. Christian Nothhaft
      Pages 129-138
    5. Christian Nothhaft
      Pages 139-147
  5. Part IV

    1. Front Matter
      Pages 159-162
    2. Christian Nothhaft
      Pages 163-173
    3. Christian Nothhaft
      Pages 175-184
    4. Christian Nothhaft
      Pages 185-193
    5. Christian Nothhaft
      Pages 195-203
    6. Christian Nothhaft
      Pages 205-215
  6. Part V

    1. Front Matter
      Pages 217-220
    2. Christian Nothhaft
      Pages 221-231
    3. Christian Nothhaft
      Pages 233-242
    4. Christian Nothhaft
      Pages 243-251
    5. Christian Nothhaft
      Pages 253-263
  7. Made for China: The Future

    1. Front Matter
      Pages 265-265
    2. Christian Nothhaft
      Pages 267-285

About this book

Introduction

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.

Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market.  Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.

Keywords

Made for China Chinese businesses China business book Food innovators Customer centricity FMCG strategy China China brand building China market evolution China workforce challenges

Authors and affiliations

  • Christian Nothhaft
    • 1
  1. 1.ShatinHong Kong

Bibliographic information