Craft Beverages and Tourism, Volume 2

Environmental, Societal, and Marketing Implications

  • Susan L. Slocum
  • Carol Kline
  • Christina T. Cavaliere

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Susan L. Slocum
    Pages 1-8
  3. David Graefe, Andrew Mowen, Alan Graefe
    Pages 27-47
  4. Wynne Wright, Weston M. Eaton
    Pages 65-82
  5. Christina T. Cavaliere, Donna Albano
    Pages 101-117
  6. Kynda R. Curtis, Ryan Bosworth, Susan L. Slocum
    Pages 119-139
  7. Zachary M. Cook
    Pages 141-157
  8. Scott D. Hayward, David Battle
    Pages 171-193
  9. Susan L. Slocum, Christina T. Cavaliere, Carol Kline
    Pages 213-224
  10. Back Matter
    Pages 225-228

About this book


This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. 


Leisure studies hospitality breweries distilleries cideries beer wine tourism destinations travel drinking alcohol culinary tourism

Editors and affiliations

  • Susan L. Slocum
    • 1
  • Carol Kline
    • 2
  • Christina T. Cavaliere
    • 3
  1. 1.George Mason UniversityManassasUSA
  2. 2.Appalachian State UniversityRaleighUSA
  3. 3.Stockton UniversityManahawkinUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-57188-1
  • Online ISBN 978-3-319-57189-8
  • Buy this book on publisher's site