© 2017

Creating and Sustaining Competitive Advantage

Management Logics, Business Models, and Entrepreneurial Rent

  • Presents a cohesive value creation theory which enhances and challenges current strategic management models

  • Provides measurable benchmarks by which firms can evaluate their competitive advantage

  • Offers both theoretical and practical ways that management teams can sustain their position in increasingly competitive environments


Table of contents

  1. Front Matter
    Pages i-ix
  2. In Search of a Theory of Competitive Advantage

    1. Front Matter
      Pages 1-1
    2. Chandra S. Mishra
      Pages 3-34
  3. Entrepreneurial Logic: Enhancing Value Creation and Appropriation

    1. Front Matter
      Pages 35-35
    2. Chandra S. Mishra
      Pages 37-90
    3. Chandra S. Mishra
      Pages 91-145
    4. Chandra S. Mishra
      Pages 147-194
    5. Chandra S. Mishra
      Pages 195-245
  4. Summing Up: Entrepreneurial Advantage to Competitive Advantage

    1. Front Matter
      Pages 247-247
    2. Chandra S. Mishra
      Pages 249-305
    3. Chandra S. Mishra
      Pages 307-355
  5. Back Matter
    Pages 357-376

About this book


This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. It also considers how management can utilize their resources and capabilities, shadow options, product market forces, customer needs, and organizational learning as a means to differentiate them from the competition. With an innovative approach to theory and research, it will be positioned to inform both scholars and practitioners in management, business strategy, and entrepreneurship on the process of competitive and sustainable value creation.



competition value creation theory strategic management sustainability organizational culture strategy entrepreneurship Michael Porter Competitive Advantage Business Model Competitive Strategy Situation Awareness Management Logics Core Resources Compensation

Authors and affiliations

  1. 1.Florida Atlantic University Boca RatonUSA

About the authors

Chandra S. Mishra is Professor of Management and Entrepreneurship in the Department of Management Programs, College of Business at Florida Atlantic University, USA. He is the co-author of The Theory of Entrepreneurship: Creating and Sustaining Entrepreneurial Value and author of Getting Funded: Proof-of-Concept, Due Diligence, and Risk and Reward. His interests include corporate finance, strategy, and entrepreneurship. 

Bibliographic information


“In this book, Mishra advances new theories and thinking about the nature and source of competitive advantage. Marrying the fields of strategy and entrepreneurship, Mishra highlights the foundations and profound roles of managerial logics, business models and entrepreneurial rent.  His integrative and compelling discussion brings great clarity to some of the most perplexing issues in the field. His crisp presentation engages the readers in one of the interesting journeys of discovery, offering them rich and fresh insights. This is a book that is likely to change the conversation in the field. I recommend it highly.” (Shaker A. Zahra, Robert E. Buuck Chair, Carlson School of Management, University of Minnesota, USA)

“In this book Mishra asks the big question about what underlies a firm's competitive advantage, and nail the answer by detailing an entrepreneurial approach to value creation and appropriation.” (Dean A. Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship, University of Notre Dame, USA; Editor-in-Chief, Journal of Business Venturing)

“Creating and Sustaining Competitive Advantage  is a must read for anyone wanting to understand the drivers of competitive advantages as it relates to  value creation.  Mishra has brought a fresh perspective to the role of incentive structures on value creation within the entrepreneurial firm as it relates to competitive advantage.  The role of competitive advantage is often misunderstood by academics, and even more by entrepreneurs.  Mishra allows us to think more clearly about the important relationships that matter.” ( J. William Petty, W.W. Caruth Professor of Entrepreneurship and Finance, Baylor University, USA)

“Mishra originates new theories about modern corporations leading to establishing and maintaining a competitive advantage. Such is based on the creation of entrepreneurial rent and managerial surplus that increase with entrepreneurial management incentives.  Thus, entrepreneurial management, opportunity recognition, and business models ensure success overtime and within environmental uncertainty and complexity. Mishra modernizes and expands extant strategic theories to encompass the entrepreneurial rent creation and high-powered managerial incentives.” (Ramona K. Zachary, Peter S. Jonas Distinguished Professor of Entrepreneurship, Zicklin School of Business, Baruch College, City University of New York, USA)

“In his very insightful new book, Creating and Sustaining Competitive Advantage, Mishra integrates the critical factors that give rise to competitive advantage. The book relays these insights in a practical and very concise manner. By dissecting and further elaborating on the factors that help create and sustain competitive advantage, Mishra provides the intellectual toolset that can be effectively used by entrepreneurs as well as decision makers at all levels of the business to create value for their stake holders.” (Don May, Managing Partner, DMA Economics, New York, USA)