Managing Corporate Responsibility in the Real World

Lessons from the frontline of CSR

  • Jouko Kuisma

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Jouko Kuisma
    Pages 1-36
  3. Jouko Kuisma
    Pages 69-75
  4. Jouko Kuisma
    Pages 77-106
  5. Jouko Kuisma
    Pages 107-119
  6. Jouko Kuisma
    Pages 121-153
  7. Jouko Kuisma
    Pages 155-161
  8. Jouko Kuisma
    Pages 163-164
  9. Jouko Kuisma
    Pages 165-167
  10. Jouko Kuisma
    Pages 183-186
  11. Jouko Kuisma
    Pages 187-207
  12. Jouko Kuisma
    Pages 209-215
  13. Jouko Kuisma
    Pages 217-221
  14. Jouko Kuisma
    Pages 223-225
  15. Jouko Kuisma
    Pages 227-228
  16. Back Matter
    Pages 229-247

About this book


This book is a comprehensive, road-tested framework for managing Corporate Social Responsibility (CSR) based on years of award winning performance in senior management roles in a multinational business.

The author shows why non-financial performance indicators are just as important as financial ones when it comes to delivering performance and securing long term shareholder value. 

CSR is not window dressing, it is not a tiresome box ticking exercise and it is not a cost centre. Done properly, CSR is a cost-saving, simple everyday process that adds value to your business. While most companies already have suitable founding values and have carried out some basic CSR measures, many lack the systematics for managing the issue holistically across the business.  

Beginning with a CSR briefing paper for managers new to the area (or for providing to senior management who may need convincing) Managing Corporate Responsibility in the Real World goes on to provide a fully integrated framework for delivering a corporate responsibility programme in your organization. Drawing on real world examples and stories, Jouko Kuisma shows how to start with the political practicalities of setting up an internal steering group to analysis of your firm’s value chain and management principles before drawing up an action plan and set of performance criteria on which to be measured. 


management CSR reputation responsibility managers

Authors and affiliations

  • Jouko Kuisma
    • 1
  1. 1.HelsinkiFinland

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-54077-1
  • Online ISBN 978-3-319-54078-8
  • Buy this book on publisher's site