Emotional Engineering, Vol.5

  • Shuichi Fukuda

Table of contents

  1. Front Matter
    Pages i-viii
  2. Shuichi Fukuda
    Pages 19-23
  3. Susan Gretchen Zöller, Sandro Wartzack
    Pages 55-67
  4. Anne-lise Rias, Carole Bouchard, Frédéric Segonds, Benjamin Vayre, Stéphane Abed
    Pages 99-116
  5. Itsaso Gonzalez, Ester Val, Daniel Justel
    Pages 147-168

About this book


This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing. 

Topics include experience, happiness, cognitive science, neuroscience, additive manufacturing, universal design, branding, teamwork. Throughout the book, the emotions of the end users of engineering products are discussed, as well as the perspective of the expert.

The book provides researchers, students, and practicing engineers with an opportunity to examine research and practice in engineering from a different perspective, and offers pointers to how to collaborate with people from other fields to help achieve a more connected society.



Brand experience Customer experience Emotional design Branding Additive Manufacturing Product Development Customer motivation Cognition Marketing

Editors and affiliations

  • Shuichi Fukuda
    • 1
  1. 1.Keio UniversityMusashinoJapan

Bibliographic information