© 2017

The 2016 US Presidential Campaign

Political Communication and Practice

  • Robert E. Denton Jr

Part of the Political Campaigning and Communication book series (PCC)

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Political Campaign Communication in the 2016 Presidential Campaign

    1. Front Matter
      Pages 1-1
    2. Ben Voth
      Pages 77-98
    3. Scott Dunn, John C. Tedesco
      Pages 99-120
    4. John Allen Hendricks, Dan Schill
      Pages 121-150
  3. Studies of Communication in the 2016 Presidential Campaign

    1. Front Matter
      Pages 151-151
    2. Robert E. Denton Jr
      Pages 179-203
  4. The 2016 Presidential Election

  5. Back Matter
    Pages 311-331

About this book


This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.


political campaigning US election campaigns communication in the 2016 US election Hillary Clinton's political communication Donald Trump's political communication early candidate nomination campaigns US nominating conventions US political debates US political advertising US election and the media portrayal of political candidate in the American media political scandals Hillary Clinton and gendered portrayals popular support for Trump Make America Great Again social media in the US elections Donald Trump's twitter campaigns

Editors and affiliations

  • Robert E. Denton Jr
    • 1
  1. 1.Department of CommunicationVirginia TechBlacksburgUSA

About the editors

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is Head of the Department of Communication at Virginia Tech University, USA. He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy (with B. Voth, 2016) and Political Campaign Communication: Principles and Practices, 8th Edition (with J. Trent and R. Friedenberg, 2015).

Bibliographic information


“The latest volume in Robert E. Denton's quadrienniel works on presidential campaigns is a solid and worthy contribution to the literature on this subject. … students and scholars will find much of value in this volume.” (Eric M. Appleman, Democracy in Action,, August, 2017)