Corner-Store Dreams and the 2008 Financial Crisis

A True Story about Risk, Entrepreneurship, Immigration, and Latino-Anglo Friendship

  • Peter Wogan

Part of the Palgrave Studies in Literary Anthropology book series (PSLA)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Peter Wogan
    Pages 1-4
  3. Peter Wogan
    Pages 5-8
  4. Peter Wogan
    Pages 9-14
  5. Peter Wogan
    Pages 15-23
  6. Peter Wogan
    Pages 25-29
  7. Peter Wogan
    Pages 31-38
  8. Peter Wogan
    Pages 39-48
  9. Peter Wogan
    Pages 49-64
  10. Peter Wogan
    Pages 65-73
  11. Peter Wogan
    Pages 75-86
  12. Peter Wogan
    Pages 87-97
  13. Peter Wogan
    Pages 99-107
  14. Peter Wogan
    Pages 109-123
  15. Peter Wogan
    Pages 125-135
  16. Peter Wogan
    Pages 137-143
  17. Peter Wogan
    Pages 145-156
  18. Peter Wogan
    Pages 157-164
  19. Peter Wogan
    Pages 165-169
  20. Peter Wogan
    Pages 171-177
  21. Peter Wogan
    Pages 179-196
  22. Peter Wogan
    Pages 197-206
  23. Back Matter
    Pages 207-229

About this book


This book tells the incredible true story of Ranulfo Juárez, a Mexican immigrant. After working for years in the fields of Oregon and becoming a U.S. citizen, Ranulfo started making plans to buy a small bakery in 2005. But not knowing if the economy would hold steady, Ranulfo examined his dreams every morning in search of secret clues foretelling insight and a successful bakery—or homelessness. Ranulfo also enlisted author Peter Wogan, a white anthropology professor with a penchant for self-doubt, as his confidante and sidekick in this quest. Readers won’t know until the end whether Ranulfo became another innocent victim of the Financial Crisis of 2008, but, throughout, they will see Ranulfo and Peter confront naysayers and cheats, as well as their own differences and fears. Like Don Quixote, this book is comical, subversive, and inspirational.  


Ethnography Economic anthropology Ethnographic narrative Auto-ethnography Mexican-American 2008 financial crisis Economic anthropology Georg Simmel David Graeber Arjun Appadurai Mexican immigration Mexican-American culture Small business Immigrant entrepreneurship Literary anthropology

Authors and affiliations

  • Peter Wogan
    • 1
  1. 1.Willamette UniversitySalemUSA

Bibliographic information