Bright Modernity

Color, Commerce, and Consumer Culture

  • Regina Lee Blaszczyk
  • Uwe Spiekermann

Part of the Worlds of Consumption book series (WC)

Table of contents

  1. Front Matter
    Pages i-x
  2. Regina Lee Blaszczyk, Uwe Spiekermann
    Pages 1-34
  3. Foundations: Industry and Education

  4. Gender and Color

  5. Ringmasters to the Rainbow: Color Inventions and Visual Culture

  6. Predicting the Rainbow

  7. Back Matter
    Pages 271-287

About this book


Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.


history of color design transatlantic history marketing and design history history of business and consumer culture marketing and art education

Editors and affiliations

  • Regina Lee Blaszczyk
    • 1
  • Uwe Spiekermann
    • 2
  1. 1.School of HistoryUniversity of LeedsLeedsUnited Kingdom
  2. 2.Institute for Economic & Social HistoryUniversity of GöttingenGöttingenGermany

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages History History (R0)
  • Print ISBN 978-3-319-50744-6
  • Online ISBN 978-3-319-50745-3
  • Buy this book on publisher's site