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Consumer Perception of Product Risks and Benefits

  • Gerard Emilien
  • Rolf Weitkunat
  • Frank Lüdicke

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Product Risks

    1. Front Matter
      Pages 1-1
    2. Ilene B. Zackowitz, Michael J. Vredenburgh, Meriel Bench, Alison G. Vredenburgh
      Pages 3-22
    3. John Kozup
      Pages 23-38
    4. Dominique Deplanque
      Pages 39-60
    5. Rolf Weitkunat
      Pages 61-83
    6. Olivier Ethgen, Olivier Bruyère
      Pages 85-104
    7. Viviane Kovess-Masfety
      Pages 105-124
    8. Hye Kyung Kim
      Pages 125-149
  3. Perception of Product Risks and Benefits

    1. Front Matter
      Pages 151-151
    2. Christopher L. Cummings
      Pages 153-173
    3. Arnout R. H. Fischer
      Pages 175-190
    4. Stefan Cano, Thomas Salzberger
      Pages 191-200
    5. Thomas Salzberger, Stefan Cano
      Pages 201-219
    6. W. Gerrod Parrott
      Pages 221-232
    7. Ronald E. Goldsmith
      Pages 233-252
    8. Chengyan Yue, Jingjing Wang
      Pages 253-265
    9. Eric Ping Hung Li
      Pages 267-282
    10. Katrin Horn
      Pages 283-299
  4. Consumer Behavior

    1. Front Matter
      Pages 301-301
    2. Antony Davies
      Pages 319-343
    3. Marcelo Vinhal Nepomuceno, Mina Rohani, Yany Grégoire
      Pages 345-364
    4. Gregory Bonn
      Pages 365-382
    5. Burak Tunca
      Pages 383-407
    6. Polymeros Chrysochou
      Pages 409-428
    7. Michel Bourin, Abdeslam Chagraoui
      Pages 429-457
    8. Qing Wang, Naina Narain
      Pages 459-473
  5. Regulation and Responsibility

    1. Front Matter
      Pages 475-475
    2. Louis A. Morris
      Pages 477-494
    3. Zahra Meghani
      Pages 495-513
    4. Elizabeth Beard Goldsmith
      Pages 515-526
    5. Sue L. T. McGregor
      Pages 527-545
    6. Jennifer Kuzma
      Pages 547-566
    7. Sue L. T. McGregor
      Pages 567-596

About this book

Introduction

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts:  Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility. 

 


Keywords

Consumer Behavior Consumer Perception Perception Risk Instrument Product Benefit Product Risks Product Safety Surveillance Rational choice Risk assessment Risk perception

Editors and affiliations

  • Gerard Emilien
    • 1
  • Rolf Weitkunat
    • 2
  • Frank Lüdicke
    • 3
  1. 1.Clinique du NordPort LouisMauritius
  2. 2.Philip Morris Products S.ANeuchâtelSwitzerland
  3. 3.Philip Morris Products S.ANeuchâtelSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-50530-5
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-319-50528-2
  • Online ISBN 978-3-319-50530-5
  • Buy this book on publisher's site