Introduction to Electronic Commerce and Social Commerce

  • Efraim Turban
  • Judy Whiteside
  • David King
  • Jon Outland

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Introduction to E-Commerce and E-Marketplaces

    1. Front Matter
      Pages 1-1
    2. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 3-33
    3. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 35-64
  3. E-Commerce Major Applications

    1. Front Matter
      Pages 65-65
    2. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 67-99
    3. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 101-135
    4. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 137-163
  4. Emerging EC Platforms

    1. Front Matter
      Pages 165-165
    2. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 167-199
    3. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 201-233
    4. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 235-258
  5. EC Supportive Services

    1. Front Matter
      Pages 259-259
    2. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 261-291
    3. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 293-330
    4. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 331-380
  6. E-Commerce Strategy and Implementation

    1. Front Matter
      Pages 381-381
    2. Efraim Turban, Judy Whiteside, David King, Jon Outland
      Pages 383-413
  7. Back Matter
    Pages 415-435

About this book

Introduction

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC).  New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters.  Wherever appropriate, material on Social Commerce has been added to existing chapters.  Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.

The book is organized into 12 chapters grouped into 6 parts.  Part 1 is an Introduction to E-Commerce and E-Marketplaces.  Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks.  Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation.  Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.

Keywords

Electronic Commerce E-Commerce Online Business Mobile Commerce EC Systems Social Commerce

Authors and affiliations

  • Efraim Turban
    • 1
  • Judy Whiteside
    • 2
  • David King
    • 3
  • Jon Outland
    • 4
  1. 1.University of HawaiiKiheiUSA
  2. 2.Lang AssociatesCharlestonUSA
  3. 3.Dataffiti, LLCScottsdaleUSA
  4. 4.Herzing UniversityRapid CityUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-50091-1
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-50090-4
  • Online ISBN 978-3-319-50091-1
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • About this book