Evolving Business Models

How CEOs Transform Traditional Companies

  • Christoph Franz
  • Thomas Bieger
  • Andreas Herrmann

Part of the Management for Professionals book series (MANAGPROF)

About this book


This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.


New business models Organizational change Business transformation New markets Product development Restructuring Market strategy

Editors and affiliations

  • Christoph Franz
    • 1
  • Thomas Bieger
    • 2
  • Andreas Herrmann
    • 3
  1. 1.Roche Holding LtdBaselSwitzerland
  2. 2.University of St. GallenSt. GallenSwitzerland
  3. 3.Institute of Customer InsightUniversity of St. GallenSt. GallenSwitzerland

Bibliographic information