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Older Tourist Behavior and Marketing Tools

  • Vania Vigolo

Part of the Tourism, Hospitality & Event Management book series (THEM)

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Defining the Older Tourist Market

  3. Older Tourist Behavior: The Demand-Side Perspective

  4. Marketing To Older Tourists: The Supply-Side Perspective

About this book

Introduction

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses. 

Keywords

tourism marketing older tourists senior tourists tourist behavior population ageing active ageing marketing mix older-tourist market

Authors and affiliations

  • Vania Vigolo
    • 1
  1. 1.Department of Business AdministrationUniversity of VeronaVeronaItaly

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-47735-0
  • Copyright Information Springer International Publishing AG 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-47734-3
  • Online ISBN 978-3-319-47735-0
  • Series Print ISSN 2510-4993
  • Series Online ISSN 2510-5000
  • Buy this book on publisher's site