Lead Market India

Key Elements and Corporate Perspectives for Frugal Innovations

  • Cornelius Herstatt
  • Rajnish Tiwari

Part of the India Studies in Business and Economics book series (ISBE)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Connecting India to Frugal Innovations and Lead Market

  3. Connecting Frugal Innovations to Grassroots and the Bottom of the (Economic) Pyramid

  4. Connecting Frugal Innovations with Analogies and Disruption

    1. Front Matter
      Pages 145-145
    2. Rajnish Tiwari, Katharina Kalogerakis, Cornelius Herstatt
      Pages 147-162
  5. Actual Practices of Frugal Innovations

About this book


India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.


Corporate strategy Foreign Direct Investment Frugal innovations Innovation systems Lead market Multinational companies

Editors and affiliations

  • Cornelius Herstatt
    • 1
  • Rajnish Tiwari
    • 2
  1. 1.Institute for Technology and Innovation ManagementHamburg University of TechnologyHamburgGermany
  2. 2.Institute for Technology and Innovation ManagementHamburg University of TechnologyHamburgGermany

Bibliographic information