Nudge Theory in Action

Behavioral Design in Policy and Markets

  • Sherzod Abdukadirov

Part of the Palgrave Advances in Behavioral Economics book series (PABE)

Table of contents

  1. Front Matter
    Pages i-xix
  2. Theory

    1. Front Matter
      Pages 13-13
    2. Mario J. Rizzo
      Pages 37-63
    3. Steve Wendel
      Pages 95-123
    4. Sherzod Abdukadirov
      Pages 159-191
  3. Case Studies

    1. Front Matter
      Pages 193-193
    2. Robert Graboyes, Jessica Carges
      Pages 289-315
  4. Back Matter
    Pages 331-351

About this book


This collection challenges the popular but abstract concept of nudging, demonstrating the real-world application of behavioral economics in policy-making and technology. Groundbreaking and practical, it considers the existing political incentives and regulatory institutions that shape the environment in which behavioral policy-making occurs, as well as alternatives to government nudges already provided by the market. The contributions discuss the use of regulations and technology to help consumers overcome their behavioral biases and make better choices, considering the ethical questions of government and market nudges and the uncertainty inherent in designing effective nudges. Four case studies - on weight loss, energy efficiency, consumer finance, and health care - put the discussion of the efficiency of nudges into concrete, recognizable terms. A must-read for researchers studying the public policy applications of behavioral economics, this book will also appeal to practicing lawmakers and regulators.


behavioral economics economic policy nudge politics nudge marketing libertarian paternalism

Editors and affiliations

  • Sherzod Abdukadirov
    • 1
  1. 1.Mercatus Center at George Mason UniversityArlingtonUSA

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-319-31318-4
  • Online ISBN 978-3-319-31319-1
  • Buy this book on publisher's site