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Strategy is Digital

How Companies Can Use Big Data in the Value Chain

  • Carlos Cordon
  • Pau Garcia-Milà
  • Teresa Ferreiro Vilarino
  • Pablo Caballero
Book

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 1-8
  3. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 9-45
  4. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 47-64
  5. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 65-83
  6. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 85-98
  7. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 99-135
  8. Carlos Cordon, Pau Garcia-Milà, Teresa Ferreiro Vilarino, Pablo Caballero
    Pages 137-144

About this book

Introduction

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Keywords

big data internet of things strategic planning industry analysis big data in traditional industries LEGO case FedEx case Maersk Line case Accenture case Telefonica case APM Terminals case GlaxoSmithKline case Mediq case Nike case Space Tango case

Authors and affiliations

  • Carlos Cordon
    • 1
  • Pau Garcia-Milà
    • 2
  • Teresa Ferreiro Vilarino
    • 3
  • Pablo Caballero
    • 4
  1. 1.IMDLausanneSwitzerland
  2. 2.ValldoreixSpain
  3. 3.BarcelonaSpain
  4. 4.AccentureSant Cugat del VallèsSpain

Bibliographic information