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Revenue Management in Manufacturing

State of the Art, Application and Profit Impact in the Process Industry

  • Danilo Zatta

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Danilo Zatta
    Pages 1-7
  3. Danilo Zatta
    Pages 9-27
  4. Danilo Zatta
    Pages 75-77
  5. Back Matter
    Pages 79-129

About this book

Introduction

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.

"With a strong historical focus on Revenue Management’s Origins and by placing a robust emphasis on its importance in future uses in several industries, Danilo Zatta’s book Revenue Management in Manufacturing will give you and your company the tools needed to improve profitability and performance.”

Kevin Mitchell

President, The Professional Pricing Society, Inc.

Keywords

Revenue Management Manufacturing Price Management Capacity Management Process Industry

Authors and affiliations

  • Danilo Zatta
    • 1
  1. 1.MunichGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-30240-9
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-319-30239-3
  • Online ISBN 978-3-319-30240-9
  • Buy this book on publisher's site