© 2017

Managing Complexity

Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015

  • Jocelyn Bellemare
  • Serge Carrier
  • Kjeld Nielsen
  • Frank T. Piller
Conference proceedings

Part of the Springer Proceedings in Business and Economics book series (SPBE)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Kim Noergaard Jensen, Kjeld Nielsen, Thomas Ditlev Brunoe, Søren Munch Lindhard
    Pages 1-12
  3. Maria K. Thomassen, Erlend Alfnes
    Pages 27-39
  4. Basem Eid Mohamed, Carlo Carbone
    Pages 59-69
  5. Roland Lachmayer, Paul Christoph Gembarski, Philipp Gottwald, R. Bastian Lippert
    Pages 71-81
  6. Jacob Bossen, Thomas Ditlev Brunoe, Mads Bejlegaard, Kjeld Nielsen
    Pages 83-98
  7. Aldo Duchi, Filippo Tamburini, Daniele Parisi, Omid Maghazei, Paul Schönsleben
    Pages 99-113
  8. Kjeld Nielsen, Thomas Ditlev Brunoe, Kim Noergaard Jensen, Ann-Louise Andersen
    Pages 115-125
  9. Kjeld Nielsen, Thomas D. Brunoe, Lars Skjelstad, Maria Thomassen
    Pages 127-137
  10. Simon Haahr Storbjerg, Thomas Ditlev Brunoe, Kjeld Nielsen
    Pages 147-160
  11. Paul Blažek, Monika Kolb, Clarissa Streichsbier, Simone Honetz
    Pages 161-172
  12. Stig B. Taps, Thomas Ditlev, Kjeld Nielsen
    Pages 195-203
  13. Thomas Ditlev Brunoe, Ann-Louise Andersen, Kjeld Nielsen
    Pages 205-213
  14. Paul Christoph Gembarski, Haibing Li, Roland Lachmayer
    Pages 215-233
  15. Paul Christoph Gembarski, Roland Lachmayer
    Pages 235-247

About these proceedings


This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas.

The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.


Choice Navigation Co-Creation MCPC Manufacturing Systems Mass Customization Open Innovation Personalization Product Modelling

Editors and affiliations

  • Jocelyn Bellemare
    • 1
  • Serge Carrier
    • 2
  • Kjeld Nielsen
    • 3
  • Frank T. Piller
    • 4
  1. 1.Department of Management & TechnologyUniversity of Quebec at MontrealMontrealCanada
  2. 2.Department of Management & TechnologyUniversity of Quebec at MontrealMontrealCanada
  3. 3.Department of Mechanical and Manufacturing EngineeringAalborg UniversityAalborgDenmark
  4. 4.Technology and Innovation ManagementRWTH Aachen UniversityAachenGermany

About the editors

Jocelyn Bellemare received his Ph.D in Industrial Engineering at École Polytechnique de Montréal. He is currently a professor in the marketing department at University of Quebec at Montréal. His areas of expertise include fashion product development, production management, mass customization, and fashion marketing.

Serge Carrier received his Ph.D in Administration at the University of Quebec at Montreal. He is currently a professor in the Department of Management and Technology at University of Quebec at Montréal. His areas of expertise include IT in fashion/clothing, standardization of sizes, and fashion marketing.

Frank T. Piller has headed the Technology and Innovation Management Group at RWTH Aachen University since 2007. Earlier, he worked at the MIT Sloan School of Management and was an assistant professor of management at the TUM Business School (1999-2004). Frank Piller graduated with a Ph.D. in operations management from the University of Würzburg in 1999. His post-doctoral Habilitation degree is from the TUM Business School. Frank Piller has worked as a consultant and delivered executive workshops for many international companies, including several DAX30 and Fortune 500 corporations. As a member of their board of directors or board of scientific advisors, he works with a number of innovative technology companies to bring his research into practice.

Bibliographic information

  • Book Title Managing Complexity
  • Book Subtitle Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015), Montreal, Canada, October 20th-22th, 2015
  • Editors Jocelyn Bellemare
    Serge Carrier
    Kjeld Nielsen
    Frank T. Piller
  • Series Title Springer Proceedings in Business and Economics
  • Series Abbreviated Title Springer Proceed. Business, Economics
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2017
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management Business and Management (R0)
  • Hardcover ISBN 978-3-319-29056-0
  • Softcover ISBN 978-3-319-80483-5
  • eBook ISBN 978-3-319-29058-4
  • Series ISSN 2198-7246
  • Series E-ISSN 2198-7254
  • Edition Number 1
  • Number of Pages XIV, 470
  • Number of Illustrations 70 b/w illustrations, 59 illustrations in colour
  • Topics Innovation/Technology Management
    R & D/Technology Policy
    Manufacturing, Machines, Tools, Processes
  • Buy this book on publisher's site