Theory and Application of Business and Management Principles

  • Carolina Machado
  • J. Paulo Davim

Part of the Management and Industrial Engineering book series (MINEN)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Speaking About Marketing

    1. Front Matter
      Pages 1-1
    2. Jochen Schellinger, Kim Oliver Tokarski
      Pages 3-36
    3. Teresa Piñeiro-Otero, Xabier Martínez-Rolán
      Pages 37-74
  3. Speaking About Human Resource Management

    1. Front Matter
      Pages 75-75
    2. Carolina Feliciana Machado
      Pages 77-103
    3. Ana Paula Vieira Gomes Ferreira
      Pages 105-121
  4. Speaking About Accounting and Finance

    1. Front Matter
      Pages 123-123
    2. Ana Alexandra Caria, Anabela Martins Silva, Delfina Rosa Rocha Gomes, Lídia Cristina Alves Morais Oliveira
      Pages 125-156
    3. Leoni Eleni Oikonomikou
      Pages 157-187
  5. Back Matter
    Pages 189-194

About this book


This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.


Career Advancement Organizational Development Top Management Skills World Business Situations Business Law

Editors and affiliations

  • Carolina Machado
    • 1
  • J. Paulo Davim
    • 2
  1. 1.University of MinhoBragaPortugal
  2. 2.Department of Mechanical EngineerinUniversity of AveiroAveiroPortugal

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Engineering Engineering (R0)
  • Print ISBN 978-3-319-28279-4
  • Online ISBN 978-3-319-28281-7
  • Series Print ISSN 2365-0532
  • Series Online ISSN 2365-0540
  • Buy this book on publisher's site