Cruise Business Development

Safety, Product Design and Human Capital

  • Alexis Papathanassis

Table of contents

  1. Front Matter
    Pages i-xii
  2. Cruise Safety

  3. Cruise Design: Business Models, Destinations & Products

    1. Front Matter
      Pages 53-53
    2. Antun Asic, Tihomir Lukovic
      Pages 71-79
    3. Hyunju Lee
      Pages 81-93
    4. Maria Lekakou, Evangelia Stefanidaki, Ioannis Bras, Dimitris Vintzilaios
      Pages 95-108
    5. Wolfgang Jonas, Carolin Kowollik
      Pages 109-125
    6. Jung-Hwa Jo, Wolfgang Jonas
      Pages 127-138
    7. Carolin Kowollik, Wolfgang Jonas
      Pages 139-155
    8. Imke Heinze, Nadine Guhr, Michael H. Breitner
      Pages 157-174
    9. Lena Mantel, Alexis Papathanassis
      Pages 191-213
  4. Human Capital: Training, Education & Research

    1. Front Matter
      Pages 215-215
    2. Luke Slater, Philip Gibson
      Pages 237-249
    3. Carl H. Marcussen
      Pages 251-278

About this book


This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.


Cruise industry challenges Cruise ship piracy Cruise ship safety Cruise ship service quality Cruise tourism Cruise tourism economics Cruise tourism product development Experience-diversity

Editors and affiliations

  • Alexis Papathanassis
    • 1
  1. 1.SciencesBremerhaven University of AppliedBremerhavenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-27351-8
  • Online ISBN 978-3-319-27353-2
  • Buy this book on publisher's site