Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

  • Kacy K. Kim

Table of contents

  1. Front Matter
    Pages i-xxxiv
  2. Luxury and Social Comparisons

    1. Front Matter
      Pages 1-1
    2. Sihem Dekhili, Mohamed Akli Achabou
      Pages 3-18
    3. Natalie A. Mitchell, Angeline Close, Dan Li
      Pages 25-31
  3. Food/Health

  4. Website Design Strategies for the E-Servicescape

    1. Front Matter
      Pages 55-55
    2. Lineta Ramonienė, Eglė Petrulytė, Neringa Ivanauskienė
      Pages 57-67
    3. Abdul Ashraf, Narongsak Thongpapanl, Mohammed Razzaque
      Pages 69-70
    4. Gina A. Tran, David Strutton
      Pages 77-81
  5. Branding Strategy

    1. Front Matter
      Pages 83-83
    2. Pramod Iyer, Arezoo Davari, Abdullah Alhidari
      Pages 85-86
  6. Innovation in Course Development and Delivery

    1. Front Matter
      Pages 87-87
    2. K. Damon Aiken, Timothy C. Heinze, Matthew L. Meuter, Kenneth J. Chapman
      Pages 99-99
  7. International Marketing Part1: Tales from Latin America

    1. Front Matter
      Pages 103-103
    2. Luis E. Torres, Phillip Hartley
      Pages 105-109
    3. Jakob Braun, Roberto “Bobby” Saldivar
      Pages 113-114
  8. Financial Service Marketing and Consumption

  9. Advertising and Shopping Influences

  10. Effective Messaging for Online Advertising

  11. Branding and Firm Capabilities

  12. Advertising Research Methods

    1. Front Matter
      Pages 189-189
    2. Christopher D. Hopkins, Kevin J. Shanahan, Karen Hood, Allyn White
      Pages 191-191
  13. The Validity and Invalidity of Assessment Alternatives

About these proceedings


This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie. Under the theme of “ Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing”, this volume discusses all of the good things that marketing can do. Showcasing research from academics, scholars and practitioners from around the world, this volume provides insight and strategies that will help marketers move forward and focus on the positive that marketing can provide to consumers, stakeholders and society.


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.


Academy of Marketing Science Marketing Research Marketing Strategy Consumer Behavior Marketing Communication International Marketing

Editors and affiliations

  • Kacy K. Kim
    • 1
  1. 1.Love School of BusinessElon UniversityElonUSA

Bibliographic information

  • DOI
  • Copyright Information Academy of Marketing Science 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-26646-6
  • Online ISBN 978-3-319-26647-3
  • Series Print ISSN 2363-6165
  • Series Online ISSN 2363-6173
  • Buy this book on publisher's site