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The Reputable Firm

How Digitalization of Communication Is Revolutionizing Reputation Management

  • Pekka Aula
  • Jouni Heinonen

Part of the Management for Professionals book series (MANAGPROF)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Pekka Aula, Jouni Heinonen
    Pages 1-34
  3. Pekka Aula, Jouni Heinonen
    Pages 35-64
  4. Pekka Aula, Jouni Heinonen
    Pages 65-82
  5. Pekka Aula, Jouni Heinonen
    Pages 83-98
  6. Pekka Aula, Jouni Heinonen
    Pages 99-119
  7. Pekka Aula, Jouni Heinonen
    Pages 121-131
  8. Pekka Aula, Jouni Heinonen
    Pages 133-162
  9. Pekka Aula, Jouni Heinonen
    Pages 163-199
  10. Pekka Aula, Jouni Heinonen
    Pages 201-210
  11. Back Matter
    Pages 211-214

About this book

Introduction

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution, and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être, and a guarantor of trust.

Keywords

Chief Reputation Officer Organizational communication Public relations Reputation management Social media Stakeholder relations

Authors and affiliations

  • Pekka Aula
    • 1
  • Jouni Heinonen
    • 2
  1. 1.University of HelsinkiHelsinkiFinland
  2. 2.Pohjoisranta Burson-MarstellerHelsinkiFinland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-22008-6
  • Copyright Information Springer International Publishing Switzerland 2016
  • Publisher Name Springer, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-22007-9
  • Online ISBN 978-3-319-22008-6
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • Buy this book on publisher's site